The Briefs – Branding

Logo Design for Disability Legacy Project

Create a logo for the Disability Legacy Project. The Disability Legacy Project is part of a scheme which was created to ensure there is a lasting positive effect from the London 2012 Olympic and Paralympic Games.

The project aims to increase and improve the access to sport for young disabled people.  The brand identity therefore needs to appeal to a young audience who are often from disadvantaged backgrounds and areas.

Top tips:

  • Be fun and inviting
  • Bright and engaging
  • Relate to sports
  • Applicable for web and printed material

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